The Story Behind the Snob
Since 2007, we've been speaking truth to power with sharp commentary, unflinching critique, and unapologetic humor.
The Black Snob was founded in 2007 by journalist and cultural critic Danielle Belton. What started as a personal blog has evolved into a powerful voice in the digital media landscape, known for its witty, intelligent, and fearless commentary on African American culture, politics, and society.
In a media landscape often dominated by surface-level analysis and corporate platitudes, The Black Snob stands apart. We don't apologize for our perspectives. We don't shy away from the difficult conversations. And we certainly don't compromise our voice for the sake of comfort.
Why The Black Snob Exists
The Black Snob exists to provide unapologetic, intelligent commentary on African American culture, politics, and society. We believe in:
We speak from genuine experience and research, never compromising truth for comfort or commercial interests.
Humor is a powerful tool for critique. We use satire to illuminate truths that might otherwise go unspoken.
Our readers are smart. We write for critical thinkers who appreciate depth, nuance, and intellectual rigor.
We address uncomfortable topics, challenge conventional wisdom, and speak uncomfortable truths.
We're building a community of engaged readers who value thoughtful criticism and cultural conversation.
African American voices matter. Our perspectives deserve to be heard, celebrated, and elevated.
Danielle Belton launches The Black Snob as a personal blog. What starts as a space for cultural commentary quickly gains traction in the blogging community.
The Black Snob becomes known for its sharp take on politics, pop culture, and race in America. The 2008 presidential election brings increased attention to the platform.
As social media transforms digital publishing, The Black Snob expands its reach through Twitter, becoming known for trending commentary and viral takes.
The platform becomes a cultural touchstone for discussions on race, politics, and media representation. Belton's work is cited by major news outlets and cultural commentators.
As cultural reckoning intensifies, The Black Snob remains a vital voice for authentic African American perspectives and unapologetic cultural critique.
Become part of a community that values critical thinking, authentic voices, and unapologetic cultural commentary.